Dubai is inviting residents to play a bigger role in promoting the city while enjoying valuable rewards in return. The Dubai Department of Economy and Tourism (DET) has unveiled ‘A Dubai Invite’, a new tourism initiative that allows eligible UAE residents and citizens to unlock exclusive benefits worth more than Dh3,000 by inviting family and friends from overseas to visit Dubai.
The campaign aims to strengthen tourism by encouraging residents to share their favourite experiences with loved ones. Instead of offering cash incentives, the programme rewards successful invitations with hotel stays, dining offers, attraction tickets and lifestyle experiences, creating added value for both visitors and their hosts.
What is the ‘A Dubai Invite’ campaign?
The A Dubai Invite campaign is a city ambassador programme designed to encourage residents to introduce Dubai to relatives and friends living abroad. Once an invited guest arrives in Dubai during the campaign period, the resident who nominated them becomes eligible to receive a package of exclusive travel and lifestyle rewards.
The initiative reflects Dubai’s strategy of growing tourism through personal recommendations. Family visits and reunions continue to play an important role in the city’s tourism sector, making residents natural ambassadors for the destination.
Who can take part?
The programme is open to UAE residents and citizens who are 18 years or older and hold a valid Emirates ID.
Invited guests must live outside the UAE and travel to Dubai between July 20 and October 31, 2026. Visitors may arrive by air, sea or road and must either hold a valid tourist visa or be eligible for a visa on arrival, depending on their nationality.
The campaign does not provide visa services, meaning visitors remain responsible for arranging the required travel documents before their trip.
Rewards worth more than Dh3,000
Residents who successfully participate in the A Dubai Invite campaign can unlock benefits valued at more than Dh3,000.
The reward package includes offers across several categories, including:
- Hotel stays and accommodation offers
- Dining experiences and restaurant discounts
- Tickets to popular attractions
- Lifestyle experiences
- Selected transport and mobility benefits
The campaign features offers from several leading hospitality brands, including W Dubai Mina Seyahi, The Westin Dubai Mina Seyahi, Le Méridien Mina Seyahi Beach Resort & Waterpark, Meliá Desert Palm and IHG Hotels & Resorts. Transport partners such as Careem and Hala are also participating in the programme.
Unless stated otherwise, rewards remain valid until December 31, 2026, giving residents plenty of time to redeem their benefits.
How does the programme work?
Joining the programme is simple. Residents must first complete the online nomination form and register the details of their visiting relatives or friends before they arrive in Dubai.
After the visitor enters Dubai during the campaign period, the arrival is verified automatically. There is no need for residents to submit additional proof once their guests have arrived.
Eligible participants will receive an email within approximately 72 hours of the visitor’s verified arrival, containing details of the available rewards and instructions on how to redeem them.
Residents can nominate up to five visitors in one submission and may submit additional nominations separately. However, each resident can receive a maximum of three reward packages throughout the campaign, while each visitor can only be nominated once.
Why the initiative matters
The A Dubai Invite campaign supports Dubai’s long-term tourism ambitions by encouraging more family and social visits to the emirate. Visitors travelling to meet relatives or friends often stay longer and spend more time exploring hotels, restaurants, shopping destinations and attractions across the city.
By rewarding residents for inviting loved ones, the initiative helps strengthen Dubai’s tourism and hospitality sectors while creating memorable experiences for both hosts and visitors.
What Happens Next
The A Dubai Invite campaign gives UAE residents an opportunity to enjoy exclusive travel and lifestyle benefits while sharing Dubai with the people closest to them. With rewards worth more than Dh3,000, a simple registration process and participation from leading hospitality and transport brands, the programme offers an added incentive for families and friends planning a trip to Dubai this year.
Whether it’s welcoming relatives for a family reunion or showing friends everything the emirate has to offer, A Dubai Invite makes every visit even more rewarding.
